Inspirational Billboards Showing Support for the England Squad unveiled ahead of UEFA Women's EURO 2022

From Sunderland to Milton Keynes, billboards showing messages of support for the England squad have today been unveiled in the hometowns of the 23-players.

Created by England Football, the billboards aim to further galvanise support for the Lionesses as they begin their UEFA Women’s EURO 2022 campaign next week.

Each billboard displays an artistic image of the Lioness hailing from the local area, inscribed with inspirational messages of support from young grassroots players. The billboards showcase the players as role models and the impact they are already having when it comes to inspiring girls to get involved with football, with lines including:

  • “She makes me want to be like her every time I’m on the pitch”
  • “Watching her helps me focus and believe I can do it too”
  • “She’s made me believe anything is possible”

England Head Coach, Sarina Wiegman, said: “We are so excited to compete in the UEFA Women’s EURO 2022 and look forward to seeing the whole country get behind the team. This campaign highlights the immense support we feel from fans in each of these locations and beyond and is a celebration of the impact that the players are having on girls around the country. This tournament presents a real opportunity to get even more girls involved in playing, coaching, refereeing and watching football.”  


In total, 440 billboards are being displayed across the country during the first week of UEFA Women’s EURO 2022 at various shopping centres, train stations and high streets in the hometowns of the 23 players. Specific locations include: 

  • 1 Mary Earps – Nottingham Station, Nottingham
  • 2 Lucy Bronze – Eldon Square Shopping Mall, Newcastle
  • 3 Rachel Daly – The Merrion Centre, Leeds
  • 4 Keira Walsh – Kay Gardens/Mill Gate Shopping Centre, Bury
  • 5 Alex Greenwood – Liverpool ONE, Liverpool
  • 6 Millie Bright – Sheffield Station, Sheffield
  • 7 Beth Mead – Hill Street Shopping Centre, Middlesborough
  • 8 Leah Williamson – The centre:mk, Milton Keynes
  • 9 Ellen White – High Wycombe Train Station, High Wycombe
  • 10 Georgia Stanway – New Prominade, Blackpool
  • 11 Lauren Hemp – Chantry Place, Norwich
  • 12 Jess Carter – Nottingham Station, Nottingham
  • 13 Hannah Hampton – Birmingham New Street Station, Birmingham
  • 14 Fran Kirby – Reading Station, Reading
  • 15 Demi Stokes - Bridge Street, Sunderland
  • 16 Jill Scott – Bridge Street, Sunderland
  • 17 Nikita Parris - Liverpool ONE, Liverpool
  • 18 Chloe Kelly – Chiswick High Road, London
  • 19 Bethany England – Drummond Street, Rotherham
  • 20 Ella Toone – The Trafford Centre, Manchester
  • 21 Ellie Roebuck - Sheffield Station, Sheffield
  • 22 Lotte Wubben-Moy – Greenwich Station, London
  • 23 Alessia Russo – Rainham Train Station, Kent

The messages of support were written by some of the 90,000 girls who took part in the Let Girls Play Biggest Ever Football Session back in March. The Let Girls Play campaign aims to give girls equal access to football, ensuring that all girls who feel inspired by UEFA Women’s EURO 2022 will have the opportunity to play the game.

Find your nearest billboard using the map below.