Calum Oakenfold
SHCFA Launch New Brand

Sheffield & Hallamshire County FA are proud to present their new brand that will run from August 2018. 

The new brand has been created to allow the organisation to become more structured and offer more clarity. It also allows the County FA to have a fresh outlook and modern feel through the work completed. 

The new brand incorporates two sub-brands - SHCFA Corporate and SHCFA Grassroots - that encompass all areas of work involved at the County FA. 

Alongside this, the new logo is aimed at being a more modern image with easier to read script around the logo making it more inclusive to our audience. 


Our new Vision, Mission and Values have been created to give the company direction but to also allow more transparency between the organisation and our customers. 

The addition of The FA logo in our communications has been added to show the link between Sheffield & Hallamshire CFA and The FA. 

Marketing & Communications Officer Calum Oakenfold stated: "It is great to launch the new brand. It has taken a long time to develop a brand that we feel is representative of the work we complete. It will allow us to have a focus and drive going forward and also show our customers what we stand for. The sub-branding should also give clarity around communications in specific areas, whether it is business related or grassroots focused. It was important to all our staff that we hold on to our heritage that is so important to this County FA, yet also look forward to developing and progressing football across the county."

For more information on our brand please click below